Blue Joy Jeans

Hello God!

Thank You for my jeans and Your Inspiration to Levi Strauss for creating its. I can not imagine my wardrobe without jeans. You will be surprised but I had bought my first pair of Levis jeans in Prague in the late 90s!!! I was 26 y.o. and I had been abroad at the first time.

JoyJeans

The Serpent Tempter

As you know I was born in USSR and it is odd why simple working robe was forbidden there. Dior and YSL were approved by the Communist Party but jeans were not. I have read that even father of all Soviet Communists Vladimir Lenin (Ulyanov) wore a jeans by Levi Strauss.

JoyJeans1

Mercury is the God of commerce

– If he is God why he could not reach a pair of jeans for himself!

A pair of simple cotton pants were frowned upon by Soviet officials as symbols of decadence and western imperialism, American symbol of freedom! USA were evil and enemy and a blue jeans were a hot item on the black market. A month’s wages (!!!) of average builder of Communism was the price for one pair.

Jeans

– Poor souls all the pants were sat out at job!

In Soviet Union jeans represented a status symbol.JeansCowboy

 – And where you tore off  such a gorgeous patch?!

In every satirical magazines a caricatures about jeans lovers were published. I remember how I with my younger sister were laughing and painting funny additional details to the pic’s heroes.

Helper

 – Oh, my helper is working…

I am happy to share with you my smile and nostalgic memories about my first pair of Levis jeans.

Thank you for your company. I am sure you are in your old blue jeans now. So am I.

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7 thoughts on “Blue Joy Jeans

  1. I went to New Zealand wearing a pair of Levi Strauss jeans in the late 70’s and people in the street were offering me hundreds of dollars for them! Levi Strauss had forgotten to market to NZ. Thanks for your great post, loved it! 🙂

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