Denim World

Hello God!

Thank You for my jeans. I really love its and can not imagine my life without a pair of blue jeans. Today is a significant day for blue jeans. On May 20, 1873, Levi Strauss and Jacob Davis received the first patent for blue jeans. 

Michael Tompsett created a denim maps – we live in Denim World.

united-states-of-denim

I am reading in “Time”: “The world is blue-jean country now,” LIFE proclaimed in its Nov. 24, 1972, issue. At that time, blue jeans were closing in on their 100th birthday, or at least the anniversary of the official patent Levi Strauss and Jacob Davis were granted on May 20, 1873, for copper-riveted jeans. The sturdy cotton trousers had not only become synonymous with American fashion, but they were also a hot second-hand commodity overseas, as Europeans sought to embody what LIFE called “the aura of Wild Western authenticity.”

denim-world-map

When LIFE revisited Davis and Strauss’ invention in the early 1970s, the U.S. was producing 450 million yards of denim annually and American jeans were selling on the Russian black market for $90. LIFE described this “denim takeover” as follows: “The jeans that once encased the scrawny rumps of cowboys and gold miners of the American West have become the standard garb of the world’s youth. They’re the favorite off-duty clothes of fashion models from L.A. to St. Tropez. By buying up bales of fashionably used ones, Britain and the Continent have made millionaire exporters of U.S. ragmen.”

GreatWall_Denim

The biggest irony in blue jeans’ emergence as a worldwide sartorial phenomenon was how far they had come from their original purpose as the laborer’s uniform. “The idea that he might one day be hailed as a world fashion leader,” LIFE wrote, “would surely have given old Levi Strauss a laugh.”

Thank you for wearing a pair of your favorite blue jeans. We are together in our Denim World.

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